Mascogo Tacos

Spring 2024

For this project, I developed a comprehensive brand identity for a small taco restaurant in Atlanta. Working closely with the owners and stakeholders, I created a logo and branding that exuded a handmade, welcoming, and down-to-earth feel. The color palette was carefully chosen to reflect the heritage and vibrancy of the food. In addition to the logo and custom hand-drawn typography, I designed menus and created unique character illustrations, all crafted using Adobe platforms.

Hand drawn brand assets  
Logo painted on restaurant window
Menu front
Initial Sketches
Tshirt Mockup
Menu Back
Baseball hat merch 
 New York, New York
Contact me at amanda829vitt@gmail.com